a fine howdy do
This Design Ranch will be bigger and better than ever. We've heard the cry for more, and we've responded by adding another day of workshops to ensure you get the most bang for your buck. No slides or lectures here. Just small groups of likeminded folk learning and making with their hands.
Workshop sign-ups will begin soon. All registered attendees will be contacted personally to initiate the sign-up process.
2011 AIGA Austin Design Ranch Workshops
Dan Ibarra & Michael Byzewski
How Not to Screenprint
Join Aesthetic Apparatus as they experiment with how not to screenprint. Discover how many corners can be cut, how many juries can be rigged, and how many materials can be substituted, while still trying to pull off a "successful" screenprint.
Craig Jensen & Gary McLerran
Sewn Board Binding
The sewn board binding is a modern binding structure, based on the earliest codex or book form. It was developed at BookLab, Inc. by Gary Frost. Each participant will, from a kit, assemble their own sewn board binding. This form of binding has a unique and modern look and is mechanically elegant and yields flat opening pages. The sewn board binding will make a nice note- or sketchbook.
Wayne Geyer
Copy Around the Campfire
Some of the best examples of clever, effective copywriting can be found in country music lyrics. Think about it: the title and chorus are the headline, and the verses are the place for all the stuff your Client wants to yap about. So what better way to hone your strategic writing skills than by creating your very own country song?
With Wayne’s coaching, you’ll actually write your own song lyrics. He’ll give you just enough input and direction to get you started, and you’ll end up with a toe-tappin’ little ditty that will impress your friends around the fire. And since Wayne knows just enough git-fiddle to be dangerous, you might even get to perform your tune for your newest fans! Along the way, you’ll learn a little about life, love and communicatin’. But most important, it’ll be a hoot!
Jessica Hische
Networking, the Campfire Way
Participants will create typographic friendship bracelets, which will be randomly handed out to other Ranchers. By the end of the weekend, you must find the person wearing your bracelet and reclaim it / meet them!
Zeke Leonard
I Saw the Light
Let's go for a walk. Nothing inspires contemplation like walking in the woods.
We'll go for a short walk, listening and looking and smelling. When something catches our eye, we'll collect it and bring it back to the Ranch, where we will use our found objects to make one-of-a-kind lighting objects. You will learn (if you don't know already) some things about wood, some things about wiring, and some things about the beautiful Texas countryside.
Casey McGarr
Ink on Paper
Flatbed press printing, ranch-style. Casey is hauling down some wood type, linoleum blocks, stencils and some magical cowboy cuts and a press from Arkansas... and he's going to let attendees loose with some ink.
Debbie Millman
The Art of the Story
Visual Storytelling is the art of using language and images to convey a narrative account of real or imagined events. Historically, humans have used this sharing of experience to pass on knowledge, beliefs, values, secrets and information. Through stories we explain how things are, why they are, and our role and purpose. Stories are the building blocks of knowledge and the foundation of memory and learning. Stories connect us with our humanness and link past, present, and future by sharing all of the possible consequences and outcomes of our behavior and actions. Effective visual storytelling is a remarkable art form. In this workshop, we will investigate the ability stories have to honor the diversity and commonality of our collective human experience.
Over the course of the workshop, we will do the following:
• Work to define and refine the basic narrative structure of a story
• Plot the visual arc of a story
• Create the visual language of the story
The workshop will result in the creation of a visual story for each participant.
Please note: Each participant should come to the workshop with a first draft of a story or essay of approximately 500-900 words.
Judy Schulz
Shooting from the Hip
Put your iPhone to good use out here on the Ranch. Capture unpredictable, one-of-kind shots with handmade primitive lenses and Hipstamatic.
Please note: Each participant should come to the workshop with a (fully-charged) iPhone and the Hipstamatic app, with all the film & lenses. We won’t be able to download them out there!
Chris Sickels
Move a Little Bit, Click, Move a Little Bit, Click, Move a Little Bit, Click, Repeat, Repeat, Repeat.
A bare bones, lo-fi stop-motion animation workshop that is an opportunity to submerge into a miniature world of Red Nose characters that you and your fellow participants bring to life via 24 minuscule movements / frames per second.
Keri Smith
Mess: A Workshop of Accidents and Mistakes
Your whole life you've been taught to avoid making a mess: Try to keep everything under control, color inside the lines, make it perfect, and at all costs, avoid contact with things that stain.
This workshop asks you to do the opposite of what you have been taught. Accidents and mistakes can be the path to great and interesting and work. This workshop will be a place to let loose, to trash, to spew, to develop your own personal language. It's time to get dirty.
There are only three rules:
1. Do not try to make something beautiful.
2. Do not think too much. (There is no "wrong.")
3. Continue under all circumstances.
Armin Vit & Bryony Gomez-Palacio
Poster from the Ground Up
Posters are a great way to quickly communicate an important message, a device designers employ to captivate an audience that can process that information and do something with it. In this workshop we will explore the process of creating such a poster from concept to completion using an array of materials—from office leftovers and craft materials, to those objects that surround you while at Design Ranch—as we communicate an important message for a good cause close to your heart. Be it animal protection, environmentalism, the homeless, or women's issues… these are examples, the cause is up to you.
And announcing for the first time at Design Ranch …
Bonus Workshops
That's right. Not done for the day? Want more? We are adding a few extra, small, one-off workshops each day to make sure you really get your hands dirty and have a smile on your face. Some of these will be led by talented workshop leaders, some will be self-directed stations where you can blaze your own trail. More information to come soon!
2011 AIGA Austin Design Ranch Workshop Schedule
Click on the schedule to view larger version:
THURSDAY, APRIL 14 Now with 70% more meat!
11:30 am – 3:30 pm Check-In/Registration
Noon – 1:30 pm Lunch
2:30 pm – 5:30pm Workshop Block
Armin Vit & Bryony Gomez-Palacio
Dan Ibarra & Michael Byzewski
3:30 pm – 5:30 pm Workshop Block
Judy Schulz
Craig Jensen & Garry McLerran
Wayne Geyer
4:30 pm – 6 pm Mini Workshops (walk-in, no signup required)
6 pm – 7:30 pm Dinner
7 pm – 8:30 pm Opening Reception
9 pm – 11:45 pm Entertainment: Aubrey Slackey & The Slackey Family Band
Midnight Lights out Buckaroos
FRIDAY, APRIL 15
8 am – 9 am Breakfast
9 am – Noon Workshop Block
Armin Vit & Bryony Gomez-Palacio
Dan Ibarra & Michael Byzewski
Jessica Hische
Chris Sickels
Keri Smith
9 am – 11 am Workshop Block
Amos Paul Kennedy, Jr.
Noon – 1:30 pm Lunch
1:30 pm – 4:30 pm Workshop Block
Chris Sickels
Debbie Millman
1:30 pm – 3:30 pm Workshop Block
Amos Paul Kennedy, Jr.
Craig Jensen & Garry McLerran
Judy Schulz
Zeke Leonard
4 pm – 6 pm
Wayne Geyer
Craig Jensen & Garry McLerran
Judy Schulz
Zeke Leonard
6 pm – 7:30 pm Dinner
4:30 pm – 6 pm Mini Workshops (walk-in, no signup required)
6 pm – 7:30 pm Dinner
7pm – 8 pm Hayrides
8 pm – 9 pm Two-Step Lessons
9 pm – 11:45 pm Entertainment: Jesse Dayton
Midnight Lights out
SATURDAY, APRIL 16
8 am – 9 am Breakfast
9 am – Noon Workshop Block
Dan Ibarra & Michael Byzewski
Jessica Hische
Chris Sickels
Keri Smith
Debbie Millman
9 am – 11 am Workshop Block
Zeke Leonard
Noon – 1:30 pm Lunch
1:30 pm – 4:30 pm Workshop Block
Armin Vit & Bryony Gomez-Palacio
Keri Smith
Debbie Millman
Jessica Hische
1:30 pm – 4 pm Workshop Block
Amos Paul Kennedy, Jr.
Wayne Geyer
4pm – 5:30 pm Mini Workshops (walk-in, no signup required)
5 pm – 6 pm Trick Roping Demonstration
4:30 pm – 6 pm Waterslide open
6 pm – 7:30 pm Dinner
7:30 pm – 8:30 pm Silent Auction
8 pm – 9 pm Closing Reception
9 pm – 11:45 pm Entertainment: Whiskey Folk Ramblers
Midnight Lights out
SUNDAY, APRIL 17
8 am – 9 am Breakfast
Noon Checkout
Come back and see us in 2013, ya'll hear?
Of course this schedule is subject to change as we fine–tune.
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